The Ghana Olympic Committee (GOC) on Thursday,15th April, 2021 paid a visit to the Jay Kay & Industrial Investments Ltd head office in Accra.
The GOC led by President Ben Nunoo Mensah presented a proposal for support towards the Tokyo 2020 Olympic Games in Japan.
Director of Jay Kay Industries Investments Mr. Pawan Aidasani said “Currently we’re doing a lot of exercise books for the needy children who are going to school, but I don’t think many children have taken sports as an academic exercise, you know they take Political Science or Maths, but nobody is taking Sports so seriously.
“So what I will proposal is 100,000 or 200,000 copies of my books to advertise for the GOC for free, it goes to children and we plan the back page of it in a strategic way that will let people aware and enroll into a program of GOC. It gives you all the mileage apart from the TV and the media attention because this is going to be with children who will be reading and writing daily and all kinds of activities the GOC has planned.
“We would sponsor that page for GOC for free and we will distribute it and give your copies out so that you can also distribute your copies around but we will be doing the sales of it and of course, it gives you all the adverts platform at the back of the book. A book costs Ghc 1, so if we do 200,000 books , you can see that 25% goes into the adverting for GOC” he explained.
Jay Kay often features foreign footballers, but never got Ghanaian stars on local books so that children can admire.
The Jay Kay boss suggested a meeting with the Ghana Football Association to allow them to advertise local players and the Black Stars, to promote Ghana Football as well as generate some income.
The GOC President Ben Nunoo Mensah said, “this proposal is specifically for the Olympic Games and whatever support you can give us, but the ideas that you have brought up, we will have a discussion with Executives and see the way forward.
Among the GOC Executive Board members were, Mr. Mike Aggrey Chef D’ mission for Tokyo 2020 and president of Ghana Golf, Mrs. Delphina Quaye vice president of Ghana Swimming and Mr. Albert Frimpong president of Ghana Baseball and Skate Soccer.
About Jay Kay Industries & Investments Ltd
Jay Kay Group was established in 2000 by Mr Parshotam G. Aidasani as its founder & Chief Executive Officer. Under the leadership of Mr Parshottam Aidasani & Mr Pawan Aidasani, Jay Kay Group is a celebrated name when it comes to anything & everything related to paper, paper products, printing & printing accessories.
• Manufacturing of exercise books, school stationery & office stationery products.
• Offset Printing
• Web Printing
• Flexo printing & packaging (commercial printing, corporate printing, textbooks, food packaging, labels etc.)
• Paper & paper products trading & converting.
Jay Kay Group is the sole distributor of TECHNOVA Range of printing & chemical products for the industry. We are also the sole distributor of Nataraj Brand of stationery products.
Source – GOC Communications
