Hearts of Oak, Asante Kotoko Set to Land Mega Sponsorship Deal with State-owned NLA

Two Ghanaian top-flight clubs, Asante Kotoko and Hearts of Oak are close to securing a mega sponsorship deal with state-owned National Lottery Authority (NLA).

The company, as part of its recently launched ‘Good Cause Initiative’ have decided to sponsor Ghana’s two most glamorous football clubs, according to pro Kotoko portal, Myfabulousonline.com.

Sources say the deal, which runs into millions of Ghana Cedis forms part of the company’s efforts to revive the declining passion associated with football in Ghana.

The NLA, which has enjoyed a lot of positive reviews from Ghanaians in recent times, is expected to help shoulder the burden of these two clubs as they navigate their way through the 2021-22 football season.

The deal will see Asante Kotoko and Hearts of Oak benefit from several juicy packages from the NLA including support in the areas of branding and visibility.

The deal is also expected to see the NLA launch one of its latest initiatives and products called ‘Atena’, a game of chance which will offer many football enthusiasts an opportunity to predict five jersey numbers of their favorite club.

This product, according to sources, is going to be one of the game-changing initiatives of the Sammi Awuku-led National lottery Authority Administration.

The NLA is expected to announce this deal in the coming weeks.

Credit: Myfabulousonline.com