Prudential Life lnsurance Ghana (PLIG), a leading life insurance company in Ghana, has officially launched the fifth edition of the annual urban cycling event PRURIDE 2024.
Pruride Accra was inspired by Ride for London,the largest annual cycling festival in the world .
During the launch, the Chief Operations Officer Of Prudential Life lnsurance Mr. Peter Adjei indicated that the company’s decision to support the cycling sport and for that matter pruride since 2019 is because “Cycling helps to promote a healthy lifestyle,which is linked to our purpose of being partners of every life and protectors of every future.
He further stated that, ln 2019,the maiden event recorded about 200 cyclists during the main event. This increased to 360 Cyclists last year (2023). Considering the progress , he was optimistic that this year’s edition will have about 500 Cyclists participating. These figures are independent of participation in the fun rides which are highly patronised .
MR. Adjei observed that the consistent success of the annual event has been possible through the support of the Ghana Sports Authority,the Ghana Cycling Federation, the Ghana police Service, the media , Prudential staff , their partners and most importantly the Cyclists , both professional and amateurs who have worked with them every year .”What we have achieved since 2019 is a proof that Cycling can bring us together and help promote healthy living among many ,”he stressed
He announced that “This years PruRide is the fifth edition and coincidentally happening in the year of our 10th anniversary. Be rest assured and know that together as partners we will deliver another successful PruRide and elevate PruRide in to international events that’s attract people from all African and beyond .
Speaking at the launch, MR Emmanuel Hammond the head of sustainability at Prudential Life lnsurance Ghana ,explained that this year’s main event scheduled for Sunday August 25,2024,at the Black Star Square will be preceded by three Fun Rides in Accra and Kumasi .This include a Corporate Fun Ride which promises to be engaging and stressing .
He appealed to all Cyclists and stunt professionals to ensure they wore helmets and other riding gear and follow all safety and road instructions to ensure an incident free events because “at Prudential,the safety of every life is important to us “
The Director of the National Sports Authority, Ministry Of Youth and Sports assured of government’s commitment to developing the cycling sports and welcomed the support and elevation that prudential and PruRide has brought to the Cycling sport.
He called on other businesses,donors and partners to support the annual cycling event because its has a huge potential in the are of sports tourism, business visibility and other investment opportunities. It’s is also in line with the SDGSs on health and safety, he added.
The official branded cycling Jersey and medals for winners as well as the Calendar of activities proceding the main event in August,were also outdoored during the launch .
MR Joseph k Addo who represented the Ghana Cycling Federation applauded prudential Life for its consistency in promoting Cycling in Ghana ,adding that this has resulted in a rise in the popularity of the Sports .
Sine 2019 , prudential has consistently committed resources boosting interest in Cycling in Ghana .
Cycling enthusiasts can dial 778*001# OR www.prudential.com.gh.. For the Elites Male and female ,any rider with UCI license or Club membership .Amateur and disabled person can all register and take part in the competition..
The deputy Secretary General for Ghana Cycling federation,MR Joseph Addo ,who spoke on behalf of Cycling Federation (GCF) on this wonderful occasion.
He stated that , the Ghana Cycling Federation led by Sahnoon Mohammed , and the Vice President Riyahd Mohammend are all proud to be associated with this event as always.
We thank the organizers Carbon AV and the major ultimate proud sponsor Prudential Life Insurance Ghana for this annual cycling event with the objective of promoting health and wellness and also raise awareness of cycling as a sport. This tallies with our mission and vision to promote and develop cycling in all its forms including transportation, recreation, excessive and competitive sports.
Cycling for us is important and part of the bigger picture in the global effort to achieve sustainable development.
We hope all and sundry especially corporate Ghana will emulate this example to support cycling and other least financed sports in Ghana which are laboring without sufficient resources at their disposal.
We are informed that the National Cycling Federations of Togo, Benin and Nigeria are participating in this year’s competition. Join me to welcome them to hospitable Ghana.
We believe that event such as this will eventually produce cyclists to participate LA2028 Olympic Games and the Tour De France which is the ultimate dream for all cycling Federations .
We once again thank Prudential Life Insurance for making this possible.
Let’s have fun riding for a better tomorrow.
Pruride has come to stay.
