The week long Mobile World Congress (MWC) which is an international industry event organised by the GSMA has successfully ended here at the Fira de Gran Via convention center in Barcelona, Spain.
From a first timer attendee point of view, and as a student of the tech industry, it was mind blowing; and almost too much to absorb in just a week with TECNO hogging the headlines.
Interestingly, until I got to Barcelona and started direct feedback with industry players and stakeholders some basic research truths were revealed.
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For instance, the Global Mobile Suppliers Association (GSA) is a not-for-profit industry organisation representing suppliers in the mobile communication industry.
Obviously the MWC in Barcelona is the flagship event, while MWC events also take place in Las Vegas, Shanghai and soon across Africa.
There were several highlights for me, but standing tall was the classy and sumptuously produced unveiling of the TECNO Camon 30 Premier with it’s new Imaging System locked in with exciting AI features.
It’s bound to be a massive hit in 2024 for several reasons; for starters, on the front, users will be greeted by a spacious 6.77″ OLED display boasting a resolution of 1,264 x 2,780 pixels and a peak brightness of 1,400 nits.
Let’s just get some clarification with the hi-tech descriptions when we break it down to everyday English.
The phone display adopts LTPO technology, a first for non-foldable Tecno devices and when I probed further, the simple meaning is that an LTPO display can dynamically switch between refresh rates, without an additional hardware component between the graphics controller and the graphics processing unit (GPU).
This, I was told, saves a considerable amount of battery life as your phone doesn’t have to render as many frames for the task being performed.
The buzz and energy of TECNO at the MWC was palpable with the trickle down effect set to continue after it was announced that the Camon 30 Premier 5G, is scheduled to debut in the second quarter of 2024.
Another major talking point was the unveiling of the ‘PolarAce Imaging System’.
As demonstrated by TECNO, the device promises enhanced power efficiency, its ability to perform full-scene AI noise reduction for HDR videos, which is an industry-first according to TECNO.
As far as 2024 is concerned; Europe, Africa, Asia, America and the rest of the world awaits the exciting impact of TECNO creations in the coming months.
